NorNec
07-14-2003, 07:32 AM
http://home.comcast.net/~bernhard36/honda-ad.html
This is pretty amazing - read this first and then watch.Turn the sound
up.New Honda commercial in the UK. Very important that you understand: There
are no computer graphics or digital tricks in the film. Everything you see
really happened in real time exactly as you see it. The film took 606 takes.
On the first 605 takes, something, usually very minor, didn't work. They
would then have to set the whole thing up again. The crew spent weeks
shooting night and day. By the time it was over, they were ready to change
professions. The film cost six million dollars and took three months to
complete including a team of engineers engineering the sequence. In
addition, it's two minutes long so every time Honda airs the film on British
television, they're shelling out enough dough to keep any one of us in
clover for a lifetime. However, it is fast becoming the most downloaded
advertisement in Internet history. Honda executives figure the ad will soon
pay for itself simply in "free" viewings (Honda isn't paying a dime to have
you watch this commercial!). When the ad was pitched to senior executives,
they signed off on it immediately without any hesitation -- including the
costs. There are six and only six hand-made Accords in the world. To the
horror of Honda engineers, the filmmakers disassembled two of them to make
the film. Everything you see in the film (aside from the walls, floor, ramp,
and complete Honda Accord) are parts from those two cars. The voice-over is
Garrison Keillor. When the ad was shown to Honda executives, they liked it
and commented on how amazing computer graphics have gotten. They fell off
their chairs when they found out it was for real. Oh. And about those funky
windshield wipers. On the new Accords, the windshield wipers have water
sensors and are designed to start doing their thing automatically as soon as
they become wet. It looks a bit weird in the commercial.
This is pretty amazing - read this first and then watch.Turn the sound
up.New Honda commercial in the UK. Very important that you understand: There
are no computer graphics or digital tricks in the film. Everything you see
really happened in real time exactly as you see it. The film took 606 takes.
On the first 605 takes, something, usually very minor, didn't work. They
would then have to set the whole thing up again. The crew spent weeks
shooting night and day. By the time it was over, they were ready to change
professions. The film cost six million dollars and took three months to
complete including a team of engineers engineering the sequence. In
addition, it's two minutes long so every time Honda airs the film on British
television, they're shelling out enough dough to keep any one of us in
clover for a lifetime. However, it is fast becoming the most downloaded
advertisement in Internet history. Honda executives figure the ad will soon
pay for itself simply in "free" viewings (Honda isn't paying a dime to have
you watch this commercial!). When the ad was pitched to senior executives,
they signed off on it immediately without any hesitation -- including the
costs. There are six and only six hand-made Accords in the world. To the
horror of Honda engineers, the filmmakers disassembled two of them to make
the film. Everything you see in the film (aside from the walls, floor, ramp,
and complete Honda Accord) are parts from those two cars. The voice-over is
Garrison Keillor. When the ad was shown to Honda executives, they liked it
and commented on how amazing computer graphics have gotten. They fell off
their chairs when they found out it was for real. Oh. And about those funky
windshield wipers. On the new Accords, the windshield wipers have water
sensors and are designed to start doing their thing automatically as soon as
they become wet. It looks a bit weird in the commercial.